---
title: "What is Data enrichment?"
url: "https://lookvalid.com/glossary/data-enrichment.md"
canonical_url: "https://lookvalid.com/glossary/data-enrichment"
last_updated: "2026-10-20"
type: "conceptual"
summary: "Data enrichment adds missing details to a record you already hold, such as finding the company for an email address or the job title for a name."
related: ["https://lookvalid.com/glossary/firmographics.md", "https://lookvalid.com/glossary/skip-trace.md", "https://lookvalid.com/glossary/link-in-bio.md"]
---

# What is Data enrichment?

Data enrichment adds missing details to a record you already hold, such as finding the company for an email address or the job title for a name.

A record goes in with one or two fields, and a lookup returns more. Good enrichment reports where each field came from and when, so you can judge its freshness.

Enrichment fills gaps in the records you already hold, so segments, routing and scoring work on complete data.

## Related

- [What is Firmographics?](https://lookvalid.com/glossary/firmographics.md)
- [What is Skip trace?](https://lookvalid.com/glossary/skip-trace.md)
- [What is Link in bio?](https://lookvalid.com/glossary/link-in-bio.md)