---
title: "LookValid vs Smarty: prices and coverage"
url: "https://lookvalid.com/compare/smarty.md"
canonical_url: "https://lookvalid.com/compare/smarty"
last_updated: "2026-10-23"
type: "reference"
summary: "Smarty prices and terms read 2026-10-18, and where LookValid's phone, email, IP and website lookups fit beside them."
---

# LookValid vs Smarty: prices and coverage

Smarty prices and terms read 2026-10-18, and where LookValid's phone, email, IP and website lookups fit beside them.

LookValid does not sell address and location data; Smarty does. Smarty sells US and international address verification, autocomplete, geocoding and property data by the lookup. Its US verification plan is a prepaid block of lookups bought monthly or yearly. This page lists only what Smarty publishes and where LookValid's own lookups sit next to it.

## Side by side

| Term | Smarty | LookValid |
| --- | --- | --- |
| What it sells | Address and location data. | Does not sell address and location data |
| How it bills | Subscription | Monthly credit plans, one balance for every lookup |
| Entry price | $0 (Free trial: 42 days, 1,000 address lookups, no card needed) ([source](https://www.smarty.com/pricing)) | Not applicable |
| Lowest per 1,000 | about $46.00 (Professional) ([source](https://www.smarty.com/pricing)) | Not applicable |
| Free trial | A 42 day trial with 1,000 address lookups, no credit card required. ([source](https://www.smarty.com/pricing)) | Not applicable |
| Credit expiry | A yearly subscription ends 365 days after purchase or when its lookups run out, whichever happens first. ([source](https://www.smarty.com/pricing)) | Not applicable |
| Contract minimum | Monthly plans carry no commitment and no cancellation fee; cancelling an annual plan goes through sales. ([source](https://www.smarty.com/pricing)) | Not applicable |
| API access | Full API access is part of the Professional plan. ([source](https://www.smarty.com/pricing)) | Not applicable |
| Rate limits | Professional starts at 25,000 address lookups per second; custom speeds are quoted. ([source](https://www.smarty.com/pricing)) | Not applicable |
| Support | Free support by phone, chat or email on weekdays, 8 AM to 5 PM Mountain Time. ([source](https://www.smarty.com/pricing)) | Not applicable |

## What Smarty publishes

| Plan or product | Price | Covers | Per 1,000 |
| --- | --- | --- | --- |
| Free trial | $0 | 42 days, 1,000 address lookups, no card needed | about $0.00 |
| Professional | $552 | per year, 12K address lookups (the entry tier shown on the page) | about $46.00 |

### Limits Smarty states

- There are no overage charges; once lookups are used up, requests fail with a 402 payment required error unless auto-renewal is on. ([source](https://www.smarty.com/pricing))
- Auto-renewal charges the card on file for a new block of lookups by default when the old block or term ends. ([source](https://www.smarty.com/pricing))
- Only annual plans above $500 can be invoiced instead of charged to a card. ([source](https://www.smarty.com/pricing))

## Which to choose

LookValid does not sell address and location data. If that is the job, Smarty's own pages above are the place to price it. LookValid covers phone, email domain, IP and website lookups on one key and one credit balance.

## Questions

### What is Smarty?

Smarty sells US and international address verification, autocomplete, geocoding and property data by the lookup. Its US verification plan is a prepaid block of lookups bought monthly or yearly.

### What does Smarty cost?

Free trial is listed at $0 (42 days, 1,000 address lookups, no card needed) on the page we read on 2026-10-18. The lowest per-1,000 figure there is about $46.00 for Professional.

### How is Smarty different from LookValid?

Smarty sells address and location data; LookValid does not.

## Sources

- https://www.smarty.com/pricing, read 2026-10-18

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